Public Relations for Travel and Hospitality
You should be leading the interview if you want your story to reach the public as you planned. First of all, as I told you yesterday, you should be able to anticipate what the journalist wants to find out and also to be able to answer openly, honestly, calmly and politely.
[Read more…] about Dealing With the Press: An Ultimate Challenge – Part 3
Yesterday I spoke about motivation. Your motivation and the journalist’s motivation. [Read more…] about Dealing With the Press: An Ultimate Challenge – Part 2
As a former journalist I am aware of how difficult it might be for some people to face the press and send their message right. [Read more…] about Dealing With the Press: An Ultimate Challenge
Jon Harmon, Director of Communications Strategy at Ford Motor Company, wrote two very interesting entries on his personal blog Force for Good about the Future of newspapers and other media. [Read more…] about Jon Harmon and Yours Truly About “Media Survival Skills”
Color is probably one of the most powerful psychological tools and we are often not even aware of its power. [Read more…] about Defining Online Branding – Part 4 – Color Psychology
You know now why is important to brand online: because the Web is an open scene for a Global audience. [Read more…] about Defining Online Branding – Part 3
The Web is an open scene for a Global audience. You buy online, communicate, socialize, study, and have fun. You search for information, you compare, you think and you make a decision. [Read more…] about Defining Online Branding – Part 2