Brand owners must transform their “value creation strategies” when responding to a new breed of “global challengers” a study by the Boston Consulting Group concluded.
Latest News from Everything PR
June 11, 2009 by Leave a Comment
Apple’s Price Cuts: the Anatomy of a Press Release Apple’s smart PR campaign: the company focuses the attention on the new product line. No negative innuendos in the press release title, no whining about the recession and how they had to cut prices to compete. The Consequences of Truth for Carrie Prejean Miss California USA [...]
Pros and Cons of Different Types of Logo Designers
May 18, 2009 by 4 Comments
This is guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK. Logo designing is an art and if practiced after years of learning in art schools and with hands on experience, it can do wonder for the clients. There are different types of graphic designers in the design industry, [...]
The Art of Customer Support: StumbleUpon and Flickr under Review
February 26, 2009 by 5 Comments
If you ever wondered why Yahoo! will always be behind Google, the total absence of personal customer support is one of your answers. Yahoo! almost never dignifies users with a personal answer – not until it is too late. Yahoo! has some great services, including MyBlogLog and Flickr, which are two of the most popular [...]
Traditional SEO – Meta Description Tag
February 19, 2009 by 15 Comments
The meta description tag is not the magic answer that will place your website at the top of the search results. But, if you’ve ever heard an SEO consultant saying that this tag doesn’t matter for the search engines, it’s time for you to reconsider. Some even tell you that Google completely ignores that tag. [...]
Bulldog Reporter’s Flickr Photostream
February 4, 2009 by 18 Comments
I am a flickr user – not an enthusiast, but I do like the service and I use it to share photos with my friends and family. I like to browse and search for images too – some of the shots published on flickr are many times better than anything you’d find on PPA or [...]
PR Advice for Startups
January 28, 2009 by 2 Comments
TechCrunch published in May 2008 a very informative article by Brian Solis: PR Secrets for Startups. Repeating the very valuable tips from the named article one more time for the sake of filling up this page with content is pointless. There are 12 “secrets” Brian writes about, but despite him “revealing” these secrets, many startups [...]
