One of those little things many hoteliers fail to understand is that no one really cares about their likes or dislikes: travelers come from different walks of life, and they expect their needs to be met, especially by hospitality businesses. [Read more…] about Behind the Curve: Failing to Adapt to Mobile Is Failing Business
Content marketing is definitely the new black, regardless the niche. Every business employing this strategy should also track its performance. Just like PR, content marketing has value beyond traditional ROI formulas. [Read more…] about 3 Must Have Content Marketing Tools for Hoteliers
Despite the fact that usually ROI is considered in financial terms (the amount of money totaled from public relations campaigns after subtracting the costs), there are many other things that can be considered to calculate return on PR investment. [Read more…] about How to Measure the ROI of Public Relations
Spring is a season of rebirth, and a season of planning for many travelers around the world. Depending on their geographic location, hotels around the world may experience increased bookings and [Read more…] about Crafting the Right Content Marketing Strategy for Spring
Acquired by Facebook for $19 billion last year, WhatsApp is one of the top communication tools for nearly half a billion users, and counting. But with a strong “no ads, no games, no gimmicks” [Read more…] about Is WhatsApp for Your Hotel?
If you are in PR, you will know exactly what I am talking about. If you aren’t… things may be a bit cryptic at onset…
[Read more…] about Would You Like to Be Addressed with “Dear Communicator?”