So here we are again, back to the “dealing with the press” examination. I had some fun yesterday reading Seth’s Blog, because I was really wondering who’s going to notice that Google was Continue reading Dealing With Negative Press Coverage
Why an interview with Aaron Wall? To put it simple, because he is the author of the Web’s most popular “SEO Book” and one of the first 100 Google Continue reading Interview with Aaron Wall – Author of the Web’s Most Popular “SEO Book”
The Interview: Can You Lead?
You should be leading the interview if you want your story to reach the public as you planned. First of all, as I told you yesterday, you should be able to anticipate what the journalist wants to find out and also to be able to answer openly, honestly, calmly and politely.
Continue reading Dealing With the Press: An Ultimate Challenge – Part 3