Public Relations for Travel and Hospitality
Google is again eyed by antitrust regulators, as it announced its plans to buy the Frommer’s brand of travel guides to augment its own travel products. Google’s interest in the travel sector is no news, the matter of concern is the how.
[Read more…] about The Google+Frommer’s Deal, and What It Really Means for Travel Publishers
Business blogs need to be more optimized than private blogs, as they need better placing in search engines, to reach targeted audiences, and potential customers. [Read more…] about SEO Blogging Strategies for Business Blogs
Reading the Google Analytics metrics is not an easy job for the inexperienced. Some webmasters use them just to see the number of visits. Others do go deeper, watching visitor geo location, what systems they use to browse the web, etc. [Read more…] about Metrics that Can Improve Your SEO: Organic Search
Did it ever happen to you to feel the urge to write about something as a result of decisions you have to take in your life outside the Web? Well, it just happens that we are in an [Read more…] about A World of Colors and Meanings
To understand the idea of web accessibility we first need to understand its purpose: to improve the accessibility of the websites for people using different devices, not just web browsers. [Read more…] about Demystifying Accessibility Myths: The Alt Tag Attribute
Many bloggers complain that their 125×125 pixels blog ads don’t bring as much revenue as they expect, the click-through rate is too low to even matter and the only thing they ever hear from their readers is how annoying those ads are. [Read more…] about Ads on Blogs- The Good, the Bad, the Ugly
There are enough companies with great potential – some I’d dare say even greater than Google on many levels. The problem is that these companies lack the most important quality that makes a company great on the Internet: vision. [Read more…] about Google and the Lilliputians