Public Relations for Travel and Hospitality
As a former journalist I am aware of how difficult it might be for some people to face the press and send their message right. [Read more…] about Dealing With the Press: An Ultimate Challenge
Jon Harmon, Director of Communications Strategy at Ford Motor Company, wrote two very interesting entries on his personal blog Force for Good about the Future of newspapers and other media. [Read more…] about Jon Harmon and Yours Truly About “Media Survival Skills”
You know now why is important to brand online: because the Web is an open scene for a Global audience. [Read more…] about Defining Online Branding – Part 3
The Web is an open scene for a Global audience. You buy online, communicate, socialize, study, and have fun. You search for information, you compare, you think and you make a decision. [Read more…] about Defining Online Branding – Part 2
Closely followed by television, the Internet is the most important marketing channel in existence. And if you ask, “what is online branding”, there are no easy definitions coming to mind. [Read more…] about Defining Online Branding – Part 1
It seems to me that some web users are completely unaware of the importance and the power of a good press release. [Read more…] about Are Press Releases Important?