The purpose of the new site is to offer digital marketing solutions for small and medium-sized enterprises (SMEs) in the UK. The solutions include web design from Yellsites; video marketing; search marketing and local business advertising from Yell, all under one roof. The site also offers excellent free content for businesses, covering a variety of topics, including website design, website content, best practice SEO, social media, banner advertising and video marketing.

“Yell’s marketing site is an essential free resource for all local businesses wishing to attract more customers online. Many businesses do not currently have an effective digital marketing strategy, or indeed a website, so we have made it easy by ensuring they are well equipped with the best possible expert advice and tips for free,” said Chris Brake, director of next generation products for Yell in the UK.

The site also includes details of free-to-attend local business events and lists partner offers on business essentials from some of the UK’s top brands including: Regus, Sage, Parcel Force, British Gas business and moo.com.

New businesses also have the opportunity to directly register their business through www.marketing.yell.com for a free Yell listing to appear in Yell online, Yell mobile apps, Yellow Pages and 118 24 7.

Post from: eWritings - Online Public Relations

Yell Now Provides Online Marketing Solutions to Businesses in the UK

Amazon has already announced its Black Friday deals week, with power sellers like Zotac ZBOX Intel Atom D525 1.8 GHz Dual Core with Blu-ray All-in-One Mini-PC ZBOXHD-ID34BR, Haier L32D1120 32-Inch 720p LCD HDTV, Black, LG 32LV2400 32-Inch 720p 60Hz LED-LCD HDTV, Toshiba Satellite L755-S5349 15.6-Inch LED Laptop – Fusion Finish in Matrix Silver and many others at significant discounts. These are some of the deals appealing to PR professionals this season. If you cannot find what you want this Black Friday, the following carousel gives a few suggestions of must haves for Christmas.

Post from: eWritings - Online Public Relations

What PRs Want this Black Friday

On Amazon, you can already buy how to materials that teach you to use mobile marketing effectively:

Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum

The Third Screen: Marketing to Your Customers in a World Gone Mobile by Chuck Martin

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns by Kim Dushinski

Mobile Marketing For Dummies by Michael Becker and John Arnold

Additionally, you can make your pick from the widget below:

An info-graphic published in March this year on Microsoft tag shows that by 2014 mobile Interned should take over desktop internet usage. On average, Americans already spend 2.7 hours a day socializing on their mobile phones, and statistically, people use mobile phones for games, weather, maps and search, social networking, music, news, entertainment, dining and video.

The increased usage of mobile technology opens new marketing possibilities for businesses. New strategies will take over traditional advertising. For instance, mobile consumers can be targeted traditionally through SMS, but with the rise of smartphones, text, images, Facebook and Twitter alerts join the marketing strategies’ list.

Already, companies like TransMobile offer mobile marketing plans that embrace every form of mobile customer contact, targeting the new generation of consumers. TransMobile provides a unique method of delivering Text, Email, and Instant Messages while simultaneously posting information via Facebook, Twitter, and other social media outlets. Other companies offering similar services include Mobivity – for SMS marketing, which works on AT&T, Verizon Wireless, Sprint, Nextel, T-Mobile, Boost, Virgin, Dobson, Midwest Wireless, Cincinnati Bell, US Cellular and Alltel; Boomtext; Punch Kick, which offers everything from SMS marketing to custom mobile video; iVision; and Hipcricket, which offers mobile marketing and advertising campaigns through SMS, Mobile Web, applications, IVR, mobile advertising and via the industry’s first comprehensive, National Mobile Marketing and Advertising Network that enables brands to reach opted-in Hispanics and mass market mobile subscribers.

Post from: eWritings - Online Public Relations

Mobile Marketing Resources

My personal preferences however are irrelevant in this situation. Secondbrain made a decision that will probably appeal more to its customers, although I can anticipate some voices against this more (particularly from those who used Secondbrain as what it was initially advocated: the place to store “all your content”).

Secondbrain is rebuilding and reinventing itself, on a base of over 11,500 users. The service will offer only online bookmarking from now on. In the future probably Secondbrain will support social media service and file uploading again, but these are gone for now and so are all imported items (picture, video, messages, bookmarks, etc) from other social media services. What stayed with Secondbrain are items manually placed in collections.

Delicious bookmarks imports are no longer available either – there is however an option to export data manually from delicious and then import the file to Secondbrain.

As for the “social networking” aspect, there is no longer an option to follow people – Secondbrain would rather have you follow “topics” or “collections” instead. This means, from a user perspective, more control over the updates received. I wouldn’t call this a smart move though: every social network I ever joined had as motivation meeting people with similar interests. As for updates, topics, collections and news, I can always use other services, like Google News. This being said, I like the new interface: it looks cleaner and more user friendly. What I don’t like is the impossibility to communicate with other users, the impossibility to create a community (which was always one of Secondbrain’s weaknesses).

Post from: eWritings - Online Public Relations

A New Secondbrain: Simplified, Clean, Easier to Use

Advertising experts predict that advertisers will spend more online than in newspapers by the end of the year, but it is still difficult to predict how successful these advertisements will be, when online advertisers are poorly educated about how to use the various advertising channels available.

Now Google and WPP Group have joined forces to promote “science-based” researches on how traditional and online advertising affect consumer choices.

Until they come up with the “science” I can only tell you what I learned from seven years of online advertising experience, but first, let’s take a look at the numbers in the UK.
Advertising spend in newspapers declined 12% last year, but the newspapers still took 25% market share. Internet advertising followed after TV with 20%. UK experts believe that this year the Internet will occupy the top position in advertising spend.

I have my doubts, and I could be wrong, of course, but to “convert” business owners to accept the Web as advertising channel more efficient than Newspapers and TV is rather difficult. First the online advertising experts would have to educate their clients on what works and what doesn’t. They’ll have to answer to questions like: “why doesn’t Google show my AdWords ad in the top position?” The answers to this may vary, from “you set up your AdWords keyword placement wrong”, to “ you don’t pay enough” and “Google rotates the ads on the top positions, because there are many companies paying to be first.”

AdWords and the like are just a form of advertising – from a ROI point of view probably the most effective, but remember that there is a time and a place for everything. A good advertising campaign online should take into consideration demographics, interests, peoples’ preferences (likes and dislikes) and needs.

Banners are often generating the lowest ROI – because web users simply do not click on such ads – of course, unless the ads in question have a very enticing design and message. Creating the perfect design for a banner has always been a challenge. Many marketing experts already wrote enough about this, there is an article that might help at eWritings too.

The problem with online advertising is that the advertisers are blinded by click-through and often disregard the branding aspects and the long term benefits of banner advertising for example. Online or offline, the challenge for the advertising industry is to understand that the consumers might not have an immediate need to purchase a product and that banner advertising (when done right) can have a huge impact on branding. A banner can lead to a site visit independent of “click-through.” A web user may remember the name of a company months after being exposed to a banner – let’s not forget that images and symbols are what sticks with our memory best.

For banner advertising (and this often works at a subliminal level) there are a few tips that might help you:

• Use large logos (at least 15% of the banner space) to create brand awareness.
• Use human faces – they give the suggestion of friendship, confidence and familiarity. The presence of a human face increase customer interest, subconsciously.
• Do not clutter the design. Too many elements distract from the message, which reminds me:
• Use short sentences, clear calls to action that motivate, entice and persuade.
• Large banners (for example 468×60) perform better than small banners (125×125).
• Banners seen with high frequency have a greater impact on building brand awareness than banners with a lower rate of occurrence.
• Banners with dynamic images (Flash animation, video) have a greater impact than stating banners. This doesn’t include banners with flickering messages like “new”, “click here” etc – which are purely annoying.

Assuming that creating the “perfect” banner ad is simple, another challenge is placement. How do you know where to advertise? How do you know which site will drive to your business the most consumers ready to buy? You don’t, but then again, here are a few things that might help you pick the right channel:

• Advertise on niche related sites – only these are visited more often by people who may be interested in what you have to offer.
• Check the Alexa/ Compete stats of the site you want to advertise on – these give an approximate indication of how many people actually visit that site, but:
• Without “site usage” it’s hard to evaluate the quality of a site. See how many comments appear under each blog post. They are indicative of user involvement and site usage.
• See how many citations the site in question has on other sites: for example type into Yahoo! Search query bar: linkdomain:examplesite.com -site:examplesite.com

Join the discussion and share your tips, ask your questions and state your opinions. In your experience, what type of banners work best and why?

Post from: eWritings - Online Public Relations

Banner Advertising Benefits and Challenges

The weekly startup review initiated with PageTiki continues today with PerformancingAds. This, in my opinion, is an obscure advertising system that supposedly helps “great publishers get partnered up with great advertisers.”

For research purposes I will include in this article some affiliate links to PerformancingAds (to see how many clicks will appear in my affiliates control panel). Please note that this is a negative review of the service and I do not recommend PerformancingAds as a feasible monetizing option for your site/blog.

PerformancingAds released its service on July 24 with a biased list-type of announcement on their corporate blog. Behind the service there are names like Ryan Caldwell, Chris Garrett, Sean Hickey and Randa Clay – all web authorities, respected professionals in the blogosphere. These are the names that “baited” so many people into becoming PerformancingAds users.

I haven’t tested the service as an advertiser, but I can today express my opinion as a publisher and an affiliate.

Something Fishy in PerformancingAds Land…

Creating an account with PerformancingAds is easy. You submit some basic information, go through a basic confirmation process and you are in.

Then you submit your sites, set up your advertising fees, get a script code and paste it wherever you want to display PerformancingAds on your site. This sounds simple and clean, doesn’t it?

Next, you wait for advertisers to “book” advertising space on your sites. In the meanwhile Performancing will display its own banners, at its discretion or place miscellaneous banners on your sites – apparently based on a “traffic exchange” basis:

A publisher earns a set baseline of credits simply for displaying ads, and earns even more credits when ads are sold on his or her site. Credits are then converted into free traffic for the publisher.

I was not inspired to make screenshots of my sites in the first two days of displaying PerformancingAds because honestly… I haven’t expected the service to be so full of bugs. So “fishy.”

Let me explain.

PerformancingAds showed for two-three days ads from its network on my site. There where links to http://performancingads.com/ and a few other sites from the SplashPress Media network. I treated these as “exchange” ads and I ignored them.

If you have not sold all of your advertising spots, Performancing Ads will show exchange ads in their place. Exchange ads are ads from other sites in the network and count towards your exchange credits. Exchange ads always defer to paid-ads, so as soon as someone buys an ad on your site, the paid ad will replace an exchange ad.

At the beginning of September I noticed that the ads displayed by the PerformancingAds script on my sites changed. I logged into my account and I was happy to see 6 bookings in my reports for September. There were 2 bookings for each site I submitted. Today these bookings magically disappeared – although the ads still show on my sites.

PerformancingAds still displaying ads on Rounite as I write this article.

Naturally this raises questions about Performancing’s integrity. Do they charge the advertisers and do not pay the publishers? Frankly, this is exactly how it looks.

Advertisers book banner ads on a publisher’s site on weekly basis –at least according to Performancing.

Why do you use weeks instead of months?

We get asked this question a lot. The simple truth is that at the end of the day, it increases the level of entry for advertisers. By having more advertisers involved in our network, our publishers will make more money, more consistently. It’s a win-win for everyone.

So if advertisers book banner space for one week, how come that the bookings completely disappear after 2 days (!) from a publisher’s account and how come that these advertisers remain featured on the publishers’ sites? Do the ads convert to “exchange ads” over night? If so, why is http://umarsiddiqi.com/blog/ not displaying any Rounite ads?

The questions “how does the exchange system work?” receives from Performancing a nebulous answer:

Good question! The exchange system is a credit based system that is internal to Performancing Ads publishers. A publisher earns a set baseline of credits simply for displaying ads, and earns even more credits when ads are sold on his or her site. Credits are then converted into free traffic for the publisher.

The “exchange” is obviously random and incontrollable. In the PerformancingAds control panel there are no stats to show you where your “exchange ads” are being shown or how many referrals you get from the so called “traffic exchange.”

In this equation only PerformancingAds wins.

The affiliates program is even more nebulous. If you are logged into your account there is no way to access the information from this page: http://performancingads.com/affiliates

This is how the page reads when you are logged off:

And this is what the same url displays when you are logged in.

The question “how much I make per referral” was not included in the “help” FAQ for affiliates. There is also no way to tell whether the affiliate signed under your referral id is a publisher or an advertiser.

With mysterious disappearance of bookings from my account, I wouldn’t be surprised to see the number of affiliates reset to zero tomorrow. More mysterious is the number of clicks reported in my affiliate account.

I had days when TerraHermes had 8000 unique visitors. Please note that the PerformancingAds affiliate banner is on the header of the blog. Do you think that out of 8000 visitors no one clicked on that banner? Not even by accident? According to my tongue-in-cheek calculations, at least five users drank too much Finlandia and passed over the keyboard accidentally hitting the banner; two husbands (or wives) got slapped at the back of the head for being on the Web too long and clicked the banner; at least four users had mistakenly travelled to one of my sites trying to find performance cars (and clicked on the “performancing” ad) and finally… statistically… at least 8 users (or 0,01 percent of 8000) actually clicked on the banner as intended.

PerformancingAds is a mystery and I am not the only one to complain. See Ben Barden’s four week review – it’s more in-depth than mine. Not many web authorities are criticizing the system, and we do have some users experiencing “problems” with their PerformancingAds… I guess the others are too busy to notice or too busy advertising the system…

So far I am deeply disappointed with Performancing and I wouldn’t recommend it to any of my friends. I continue to run the script for a while, just for the sake of the argument. I am also very curious how many “clicks” will appear in my “affiliates” reports after this article and basically till the end of September 2008 – when I will publish my conclusions. I will discontinue using PerformancingAds at the end of the month and I will donate all winnings (if any) to a cause you recommend.

Post from: eWritings - Online Public Relations

Performancing Lacks Performance

We had the opportunity today to review Zadby perhaps even more viable site for actually paying people for the time and expertise.

This startup essentially refines the producer/advertising interconnection by allowing both to freely contribute and evaluate potentially worthwhile promotional videos. In essence Zadby is what we might call a DIY video advertising market. Imagine the possibilities for both to seek out emerging talent and ad niches where none might exist otherwise.

Besides having a great angle on “cutting out the middle man” as far as video is concerned, Zadby has a very nice platform and a simple interface.

The actual user interface is kind of Web 1.0 really, but it does not need to be high tech to accomplish the mission of letting people find either projects or people to fill them. When you get right down to it, anyone wanting to either make or utilize productions. On the face of it, and in reality, all any user has to do is; sign up, search for a commission (or list one), shoot their video, submit it and get paid if they complete the contract.

I think of the system as a kind of Elance for video. A great idea.

From the Horse’s Mouth

The screens below are from the company’s corporate pitch, and like the simplicity of the site they convey some realities of doing business via video.

• Firstly, Zadby provides a conduit for advertising and marketeers to reach hard to reach segments and venues.
• Secondly, the service obviously operates the same way with regard to opening up a new market for “would be” video producers.

By tapping in to the massive user generated supply line for video and talent, Zadby just may have created a singular niche for themselves in that no one else has tried effectively to become a middle ground in such a way. As illustrated in the screen below, Zadby makes it easier to reach the difficult to reach or influence.

The Shortest Distance

Everyone who took a geometry course knows that the shortest distance between two points is a straight line. As the illustration below points out however, the points in between play a big part in this geometry. Traditionally advertisers have sought agencies connected to media and ultimately the public. This seems like a rather direct approach until one considers the limitations and cost. Zadby short circuits the process, and conceivably the costs, by hooking advertisers directly into the talent and production stream. In principal this is a stupendous idea. There are problems however, as we will discuss later.

Pros And Cons

The great news for Zadby is that no one is competing in this way in this niche effectively. Also, the Web 2.0 principal of optimizing user generated value are inherent in the developer’s vision obviously.

People simply love the idea of having an avenue for their ideas, art, dreams and ultimately monetary reward. In essence, anyone with a hint of talent in making video might now gain access to customers they might never have reached before – ever. Brands will also have a virtually limitless library or resource for value content, and perhaps even more likelihood of find that “special” talent or pop icon. In essence, both ends of the spectrum are looking at a potential win-win.

Now for the bad news. Zadby has several issues or hurdles to overcome. First, finding a potential video ad gig, making a video, submitting it to Zadby and waiting to see what happens is not exactly what we might call a user friendly approach.

We joined up easily and found the aforementioned simplicity, but since we are not video producers (and because of time) we have no clue what the end process is actually like. This is problematic for a number of reasons, but suffice it to say Zadby needs a much more integrated approach to this aspect of the process.

A suggestion might be featuring videos with ads with “no home” so to speak. In this way producers and ad seekers alike might see some graphical “grass” in this field of dreams. When all is said and done, Zadby is really not eliminating the “middle man” as it were. Instead, they are in a way replacing the ad company with their more DIY version. To get past this the developers need to come up with a more visible platform for their “mini video mart”.

Refining A Great Idea

The most powerful ideas need a platform, visibility, traction and obviously the technology to back it up. In the end, every successful startup I ever tested became more of a story of the people behind it than the technology. However, there can be no shortcut employed when providing users with the tools they need. Zadby has a way to go in this regard if their vision is as big as the market they seek. Refined, bug free interfaces and ultimately a bunch of people seeking video ad fodder are what the service needs. After some thought, anyone can begin to list the hurdles before the development.

Given that the people behind this little ad machine are smart, they also need to understand that market entry, visibility, site specifics and other issues are a ticking time bomb. One huge stumbling block (or monster waiting in the wings) is someone like my friend Dmitry Shapiro at Veoh taking up the gauntlet and using their immense network and refined video capability to do just the Zadby thing – tomorrow. I am a fan of smart people, and I certainly hope these guys get some help putting this thing on wheels. A great idea, perhaps moving a little too slowly.

Post from: eWritings - Online Public Relations

Something For Your Time – Monetizing Video

First things first: today I started a new category on eWritings, called “startup review.” The purpose? To fight Web boredom. Seriously. I am thinking that by monitoring some of these startups I’ll get a better insight of the trends and ideas that ultimately lead to the birth of a great Web service. I am also hoping that my professional skills will serve the reviewed entities in finding a direction for their endeavor.

I noticed that many of these startups are clueless as to what it takes to make a mark on the modern Web spectrum. I’m guessing that their creators are mostly kids in a garage. They probably have no funding but they have ideas that, with the right guidance, could grow. Ultimately, I hope that my reviews will help these startups get noticed by the users, potential investors and journalists who could promote them better. Without any further delay, let me introduce PageTiki.

What Is PageTiki? – Pick Your Definition

Without even plunging into a deep description of the service, I give you the opportunity to pick your definition of PageTiki, just for fun.

Is it:

• A purposeless service designed to waste your time and patience?
• A good idea gone wrong?
• A good idea with a meaning we’ll miss because we simply cannot understand the obvious?
• A combination of all of the above?

How can you possibly choose if you don’t know the service? To be honest, you can’t, but I thought I might as well spare you the trouble of actually visiting the site, creating an account and spending 30 minutes in wonder and astonishment, repeating to yourself, over and over again, WTF as I did.

If PageTiki’s statements are true, then the service can track “visual content” on a web page and their algorithms are smart enough to ignore insignificant changes like timestamps, counters, etc. This leaves room for important visual changes only.

Question: why would you want to monitor the changes in the design of a page? I can see how this could be interesting for web designers and web trends analysts; I can see how the editors of Web Pages that Suck could use the service; and I can even see a Jakob Nielsen monitoring a few hundreds of sites at once to gather material for his usability reports, but I seriously cannot see the average user spending time at PageTiki.

For people in my line of work, monitoring web trends is one of those vital elements that make our business sell. Trends show you how the markets evolve, and they also show what the users expect and react to. Changes in competitor sites are usually not random acts, but the result of user feedback, surveying, and expert analysis. I can see how a site that monitors these types of changes in real time can be useful for web development and marketing analysis. But this is a niche market, with a limited number of users and these users are typically the ones who could actually pay for such a service.

But It’s Not Designed for Professionals

So how does PageTiki, which is also a free service, expect to grow and to monetize? I am guessing that the service will eventually cease to be free or become “paid” for those who want to monitor many pages.

There is a funny “tiki bucks” system I couldn’t yet figure out. Apparently when you “run out” of tiki bucks you can email the tiki to get more… A thread on the Tiki Google Group sheds some light on the “how to monetize” matter:

Starting today, you must have a balance greater than 10 TikiBucks in order for your pages to be checked.

PageTiki is running on a small server and can only accommodate users who monitor 10 pages or less. This isn’t a hard limit, but the flow of TikiBucks to your account will be gradually metered to a quantity that only affords that number of sites. Of course, this really depends on how often you configure page checks, since each check “costs” 33 TikiBucks. Do the math.

Eventually, the ability to buy more bucks may be added. This will help pay for the cost of a larger server. Until then, enjoy your fair share!

In other words: when and if PageTiki becomes popular… “buh-bye free rides.” And as far as “small servers” are concerned, we can only assume that PageTiki resides on a laptop in someone’s garage in Palo Alto.

The service looks amateurish so far, the company blog is hosted by WordPress – which makes me wonder about their server and database capabilities again. The entries on the blog point to at best immature thinking in corporate strategy – the developers are either very young or not interested in “quatsching” too much about their creation. The threads on the blog are some of the shortest I’ve ever read. Suggest: move the blog to twitter.

It’s pretty unclear who is behind the service, and if you were wondering about the FAQ the questions and answers remind me of MyBlogLog’s FAQ section back when the service was launched. These Q/A were made for fun and not for potential users.

Another aspect that strikes me is the language used on the site. The style makes me believe that the site is addressed to an audience under 14, especially the “be good and have fun” part you can find on the TOS page. This sounds like the 1950’s TV show “Howdy Doody”

A Good Idea, But the Developers Are Missing the Point

The idea is good. I cannot be the judge of the algorithms and the back end, since I have no access to these. But as I said above, a service that monitors in real time web site changes (design) could become a useful tool for professionals in many web development fields. Online marketing and advertising, as well as online PR could also use the service. As for ordinary users… I simply cannot see the point.

Advice to the developers:

• Make PageTiki private beta, refine the back end and UI, work on the algorithms and add some professional monitoring and reporting features.
• Then ask a beta reviewer to test your service and publish a review on one major Web 2.0 outlet.
• When you think you are ready for the spot lights, create a “free” type of account for “testing the service” and monetize based on how many sites users want to monitor each month.
• Be prepared for high traffic, especially if you manage to create a service that is powerful enough to satisfy Omniture – look at their OTTO digital content design consulting to see a possible application for what you created.
• Make a better About PageTiki page and explain who needs such a service and application areas. I think I already gave you a few ideas.

This ends this week’s startup review and also the free advice I am willing to offer.

Post from: eWritings - Online Public Relations

The Weekly Startup Review: PageTiki

I need your feedback to help me with a project I am working on right now for Pamil Visions’ newest customer Fairtilizer. I already managed to finish an extensive competitor analysis and sure market analysis and the next task is “user and visitor feedback” to determine what changes need to be applied for the landing page (screenshot below) to become more effective. Under normal circumstances this would be a time-consuming task requiring research, web-based surveying and data analysis. At this stage such an in-depth endeavor would be more than the client needs – the homepage will be redesigned anyway. But your feedback will still help giving the design company an idea of what to improve or change. It will also help Fairtilizer better understand what their visitors think when they first see their current version of the site.

So if you have some time, please take a look at the screenshot below, and then answer as many of the following questions as you can. In exchange… you know you can count on my help at any time you need it.

1. What do you like about the design at fairtilizer.com?
2. What do you most dislike?
3. How would the site be more effective?
4. What do you think of when you first see the Fairtilizer logo?
5. What does the name Fairtilizer bring to mind?
   • A county fair
   • Cow manure
   • A rich alluvial plain
   • Other
6. How would the header be more effective?
7. What three things do you expect from your online music destination?
8. Which is more important: the artist on the music site or the community/ networking aspect?
9. Would you rather visit or use an online radio station or are building playlists and music news more important?
10. Do you think the online music industry needs a change? What kind of change?

Post from: eWritings - Online Public Relations

Feedback Needed – The Best Music Site Is the Goal

I already covered Secondbrain and its features in a previous post so right now I would like to focus on the latest news.

Apparently the approach of the official Beta 2.0 launch – June 12 – made some waves in the blogosphere. Today Secondbrain added more than 800 new users and the signups continue to flow as I type these lines. With the flux of new users the already existent Secondbrainiacs have all the reasons to “fear” competition in the quest to win the MacBook Air. There are still a few days till the launch – date when the contest will be over. One week later Secondbrain will announce the winners. On a personal note… it is still pretty unclear how these will be selected. There are however entries on the Secondbrain blog Second Thoughts that offer some answers.

Contest or no contest, Secondbrain managed to receive plenty of favorable reviews in the past month – and this is encouraging for the developers. If you remember, Secondbrain started in March 2005, but some technical difficulties broke the rhythm and allowed it for Profilactic and FriendFeed to grow, despite their inferior features.

To make a long story short, if you are still in doubt about joining Secondbrain, here are some reviews you’ll find useful to make up your mind.

• Organize Your Internet with Secondbrain
• Secondbrain – The First Complete Social Aggregator
• Secondbrain – Worthy Competitor in the Aggregation Market
• Secondbrain – Aggregate Your Content Libraries the Easy Way
• Boot Up Your Secondbrain
• Secondbrain Rewards Great Content
• Secondbrain – Social Content Bookmarking and Networking
• Do You Need a Secondbrain for the Internet
• Writers’s Café – Do You Need a Secondbrain? And Win a MacBook Air
• Secondbrain Aids Your Gray Matter
• We Need a Secondbrain
• A New Social Bookmark Service Secondbrain
• Twitter Is Over Capacity

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Secondbrain: The Final Countdown