New Media Dynamics… Reinventing the Press Release – White Paper for PR Pros
Great communicators have always had to adapt to change. They either adapted or they failed to communicate. While the essence of communication has remained unchanged for tens of thousands of years, the tools used have grown and evolved greatly. Still, no matter what [...]

• View 2 Comments...

Despite its low costs, online advertising is still “unpopular” (at least in Europe) – newspapers and television continue to lead the market. But if you judge from an advertiser’s point of view, it makes sense: not only that the immediate, visible ROI generated by online advertisements is lower, but the efficacy of an online advertising [...]

• View 9 Comments...

The weekly startup review initiated with PageTiki continues today with PerformancingAds. This, in my opinion, is an obscure advertising system that supposedly helps “great publishers get partnered up with great advertisers.”
For research purposes I will include in this article some affiliate links to PerformancingAds (to see how many clicks will appear in my affiliates control [...]

• View 56 Comments...