Despite its low costs, online advertising is still “unpopular” (at least in Europe) – newspapers and television continue to lead the market. But if you judge from an advertiser’s point of view, [Read more…] about Banner Advertising Benefits and Challenges
Many bloggers complain that their 125×125 pixels blog ads don’t bring as much revenue as they expect, the click-through rate is too low to even matter and the only thing they ever hear from their readers is how annoying those ads are. [Read more…] about Ads on Blogs- The Good, the Bad, the Ugly
There must be a reason for text link ads to work better than image ads – statistically speaking. However, there are image ads that work, [Read more…] about The Quest for the Perfect Ad
So here we are again, back to the “dealing with the press” examination. I had some fun yesterday reading Seth’s Blog, because I was really wondering who’s going to notice that Google was [Read more…] about Dealing With Negative Press Coverage
I’ve recently wrote a piece on color psychology and got some pertinent comments, worth reading, [Read more…] about Defining Online Branding Color Psychology Echoes
The Interview: Can You Lead?
You should be leading the interview if you want your story to reach the public as you planned. First of all, as I told you yesterday, you should be able to anticipate what the journalist wants to find out and also to be able to answer openly, honestly, calmly and politely.
[Read more…] about Dealing With the Press: An Ultimate Challenge – Part 3
The Interview and How to Handle a Journalist
Yesterday I spoke about motivation. Your motivation and the journalist’s motivation. [Read more…] about Dealing With the Press: An Ultimate Challenge – Part 2