Many organizations do PR for their content, without even knowing. But a new infographic by Calysto Communications goes a bit more in-depth, [Read more…] about Content PR Is the New Black
Would You Like to Be Addressed with “Dear Communicator?”
If you are in PR, you will know exactly what I am talking about. If you aren’t… things may be a bit cryptic at onset…
[Read more…] about Would You Like to Be Addressed with “Dear Communicator?”
The Google+Frommer’s Deal, and What It Really Means for Travel Publishers
Google is again eyed by antitrust regulators, as it announced its plans to buy the Frommer’s brand of travel guides to augment its own travel products. Google’s interest in the travel sector is no news, the matter of concern is the how.
[Read more…] about The Google+Frommer’s Deal, and What It Really Means for Travel Publishers
SEMrush GEO Shows Businesses Advertising with Google Adwords
For years businesses have been employing various complex tools to identify SEM strategies employed by local businesses. SEO experts, on the other hand, sold their services to various customers, without actually targeting local businesses. [Read more…] about SEMrush GEO Shows Businesses Advertising with Google Adwords
Convert Hotel Website CMS Makes Better SEO Sites
Library Hotel Collection use Convert by WIHP to create a better user experience for website visitors and to reduce booking time for consumers by over 40%. [Read more…] about Convert Hotel Website CMS Makes Better SEO Sites
SEO Principles and Traditional Writing Parallels
Creating good content for the web is not the same as writing a whitepaper or a research thesis, however, basic principles apply: [Read more…] about SEO Principles and Traditional Writing Parallels
HubSpot Release: How to Use Twitter for Business Guide
Twitter guides are no longer the new black, but a classic trend in the business.
About all PR and marketing companies offer a Twitter for Business, or Twitter for Beginners guide, in an effort to appear as authorities in the field. [Read more…] about HubSpot Release: How to Use Twitter for Business Guide