Public Relations for Travel and Hospitality
Paris-based startup Be Bang has great potential in becoming a disruptive technology for PR: the platform eliminates the middleman between influencers and luxury brands, enabling them to communicate directly.
[Read more…] about Be Bang Empowers Influencers to “Live.Create.Share.”
Content marketing is definitely the new black, regardless the niche. Every business employing this strategy should also track its performance. Just like PR, content marketing has value beyond traditional ROI formulas. [Read more…] about 3 Must Have Content Marketing Tools for Hoteliers
Despite the fact that usually ROI is considered in financial terms (the amount of money totaled from public relations campaigns after subtracting the costs), there are many other things that can be considered to calculate return on PR investment. [Read more…] about How to Measure the ROI of Public Relations
Spring is a season of rebirth, and a season of planning for many travelers around the world. Depending on their geographic location, hotels around the world may experience increased bookings and [Read more…] about Crafting the Right Content Marketing Strategy for Spring
Acquired by Facebook for $19 billion last year, WhatsApp is one of the top communication tools for nearly half a billion users, and counting. But with a strong “no ads, no games, no gimmicks” [Read more…] about Is WhatsApp for Your Hotel?
This is a guest post by Alina Popescu, self-published, and very successful author, and a great friend of mine: [Read more…] about The Myth of Writing What You Know
SEMrush, the popular SEO and SEM competitive research tool, has implemented several new features, to make its service even more appealing to digital marketing professionals. The company implemented filters to make required results easy to obtain with all parameters available, as well as new filters for Phrase Match Keywords and Related Keywords Reports.
[Read more…] about SEMrush Improves Service with New Features