All posts by Mihaela Lica Butler

Mihaela Lica, the founder of Pamil Visions, has professional qualifications in journalism. She worked for the Public Relations Directorate of the Romanian Ministry of Defense for 4 years and since 2002 she lives in Germany and works as a public relations and media consultant.

UGC: The Hottest Marketing Trend

User generated content (UGC) is what influences a great number of travelers to make informed decisions about destinations they want to visit. Sites like TripAdvisor, and others count among the pioneer travel sites that understood that UGC is not just a trend, but a reality that is here to stay. Continue reading UGC: The Hottest Marketing Trend