To answer this particular question, you need to identify the most lucrative social networks for hotels. Please consider Foursquare and TripAdvisor first, as well as any other similar networks in your own country. However, this article will not be about them – Continue reading How to Build the Right Social Media Presence for Your Hotel?
Paris-based startup Be Bang has great potential in becoming a disruptive technology for PR: the platform eliminates the middleman between influencers and luxury brands, enabling them to communicate directly.
Continue reading Be Bang Empowers Influencers to “Live.Create.Share.”
Content marketing is definitely the new black, regardless the niche. Every business employing this strategy should also track its performance. Just like PR, content marketing has value beyond traditional ROI formulas. Continue reading 3 Must Have Content Marketing Tools for Hoteliers