All posts by Mihaela Lica Butler

Mihaela Lica, the founder of Pamil Visions, has professional qualifications in journalism. She worked for the Public Relations Directorate of the Romanian Ministry of Defense for 4 years and since 2002 she lives in Germany and works as a public relations and media consultant.

3 Must Have Content Marketing Tools for Hoteliers

Content marketing is definitely the new black, regardless the niche. Every business employing this strategy should also track its performance. Just like PR, content marketing has value beyond traditional ROI formulas. Continue reading 3 Must Have Content Marketing Tools for Hoteliers