It’s trendy to “invent” things like “the conversation prism” (which is a color wheel) and periodic tables of SEO or content for that matter. Probably inspired by The Periodic Table Of SEO Ranking Factors, Andy Crestodina of Orbit Media Studios, came up with The Periodic Table of Content, which features Tweets, posts, newsletters and other types of content, but omits infographics.
The “elements” are categorizes in four columns, depending on how they are used: outbound, multimedia, supportive, and on site. Books and eBooks are also included, as elements that are larger, slower to create, but last longer. The author follows up on every element, with in depth explanations as to why they were selected, and how they can be used in a content marketing strategy.
And since according to the suggested periodic table of content, a post needs to be 300 words long, I go on ranting a bit, about why infographics should be included too. The main argument would be that the periodic table of content itself is an infographic. Secondly, the infographic trend is so strong, that is even used in TV ads, and third, because infographics have a tendency to go viral faster than most types of traditional content, including video. If they are well executed, infographics may be interactive, further enriching user experience, and retaining the visitors longer on a site.
The table doesn’t include polls and quizzes either, although it does include reviews (or testimonials). I feel polls should be there too – again, because they retain visitors longer. To give you a clear example of how these may work, I created a poll, with ProProfs Poll Maker, asking you which other elements should be included in the table, to make it complete.