Who Would Have Thought It? – The Periodic Table of Content

It’s trendy to “invent” things like “the conversation prism” (which is a color wheel) and periodic tables of SEO or content for that matter. Probably inspired by The Periodic Table Of SEO Ranking Factors, Andy Crestodina of Orbit Media Studios, came up with The Periodic Table of Content, which features Tweets, posts, newsletters and other types of content, but omits infographics.

The Periodic Table of Content

How do you feel about this “content chemistry”?

The “elements” are categorizes in four columns, depending on how they are used: outbound, multimedia, supportive, and on site. Books and eBooks are also included, as elements that are larger, slower to create, but last longer. The author follows up on every element, with in depth explanations as to why they were selected, and how they can be used in a content marketing strategy.

And since according to the suggested periodic table of content, a post needs to be 300 words long, I go on ranting a bit, about why infographics should be included too. The main argument would be that the periodic table of content itself is an infographic. Secondly, the infographic trend is so strong, that is even used in TV ads, and third, because infographics have a tendency to go viral faster than most types of traditional content, including video. If they are well executed, infographics may be interactive, further enriching user experience, and retaining the visitors longer on a site.

The table doesn’t include polls and quizzes either, although it does include reviews (or testimonials). I feel polls should be there too – again, because they retain visitors longer. To give you a clear example of how these may work, I created a poll, with ProProfs Poll Maker, asking you which other elements should be included in the table, to make it complete.


  1. The “periodic table of content” and “content chemistry” are cool, creative concepts. Making this graphic an image map where individual elements could be clicked on to see the definitions would be really cool since each element has a really great description. Thanks for sharing.

  2. Andy is a great content creator! If you’re interested in more about his approach, he’s recently published a book called Content Chemistry expanding on this infographic.

    I’m interested in reading the post where you go on ranting – where is it located?

    • :) this one, Courtney. The post had to be 300 words to respect the Andy’s table. BTW, I wonder if Andy was inspired by The Chemistry of Content published two years ago by Brian Massey at the Content Marketing Institute. I know about the book.

      • Thanks for your response Mihaela. You may want to change this sentence:

        “And since according to the suggested periodic table of content, a post needs to be 300 words long, I go on ranting a bit, about why infographics should be included too.”

        It implies that you go on ranting somewhere else, hence my question.

  3. Wow! this is really quite cool. I liked the idea of SEO table of content, its obviously to demonstrate us on how SEO works by those elements. I love the Concept! Grea Idea. :-)

  4. This is an awsome idea which can be adopted in SEO process. Cool indeed…!! :)

  5. Very interesting, great concept!

Leave a Reply

%d bloggers like this: