It’s a Google Internet, after all, but the search giant’s dominating position seems to be threatened by rising stars, like Facebook… and then some. A few competitors are trying to call for “fair search” and their voices are heard by the FTC and the European Commission. All this back and forth is perceived by some as a threat to the very core of the Internet, which, as it stands now, is dominated by Google. And the search engine calls out to you, the users, to Keep the Internet free and open. What lies beneath is scarier than you’d think. If you don’t have time to read my feature at Everything PR, what lies beneath revolves around this snippet of information:
“Other [government] proposals would require services like YouTube, Facebook, and Skype to pay new tolls in order to reach people across borders. This could limit access to information — particularly in emerging markets.”
Google is already threatened by such laws.
in several countries across Europe. Earlier this year, the German Federal Ministry of Justice (Bundesjustizministerium) drafted the “Leistungsschutzrecht für Presseverlage” – the law of intellectual property rights for the press, which would require Google to pay a license fee for reproducing news content from German publishers in the search results. And similar measures are discussed in other countries as well:
“The concern is with laws like this, is it clamps down on what you can do, because it breaks the freedom of the Internet,” said Ben Gomes, the Google vice president in charge of search, speaking at LeWeb 2012.
Aside the “perceived” freedom of the Internet, any change decided by governments at the ITU will also impact Google’s position on the market, its own domination of the Internet. And you cannot grab a bone from the dog’s mouth. It will bite.