This is a guest post by Brianne, a professional blogger, who loves writing, reading and travelling. Among others, she contributes to Raul Antonio Gorrin.
Having a celebrity spokesperson for your brand is always a dream thing. But at the same time it could be an expensive deal. However, if you cannot afford any, simply avoid the Hollywood celebs and check YouTube at your web browser. Here you could find a number of popular YouTube stars, which can help you in making your brand popular among your prospects and current consumers. There are several well established brands, which have hired them to make waves about their business. These YouTube stars are termed as celebrities, who can help your brand to flourish over the web among your prospects. The following are top five reasons, why you should hire YouTube stars for your brand.
1). Get talent and media together
The celebrities or YouTube stars have huge fan following. By hiring any popular star as per your budget and reap in a good amount of traffic towards your business website or blogs. These YouTube celebs have the power of media and content, which makes them competent player in pulling a huge amount of traffic (which is build with consistent and hard work) for your brand. In other words, you get access to a huge traffic, which can be converted your customers.
2). They are true touch points
YouTube creators can be called as the NASCAR drivers of the web. The fans they have are generally real, committed and intensely loyal, thus follows their endorsements religiously. The fans are linked deeply to the YouTube videos where they find their stars as compared to the videos without their favorite star. The YouTube stars could be termed as the trusted friend over the web, which is far better than any pop star that is never accessible and remain out of touch with his or her fans.
3). They are social media savvy
The YouTube stars very well understand the way to work over the World Wide Web. They are not only popular at places like YouTube, but also have their good presence over the other popular social networking sites. In other words, they are very social media savvy people. Thus they have the capacity to broadcast their brands over Facebook, Twitter, Google Plus, Pinterest, and MySpace, which you simply fail to approach due to scarcity of time. In nutshell, they simply understand the ways to promote your brand over these channels.
4). Targeting becomes easy
Using different YouTube stars can help your brand in reaching out to some of the most difficult TV demographics and hundreds of YouTube personalities who have good appeal. In this way, you can target many personalities and potential people via these YouTube stars and thus make a huge base of people related to them loyal to your brands.
5). It’s a mutual need
Just as you require them, the YouTube celebs too need you; however, they may not only need you for money as their currency is quality content. If you are able to develop some kind of creative, different and quality ways of promoting your brand through videos, you can help the YouTube stars to expand their fan base and also improve their personal brand to some extent. So it’s a two way thing.
With these reasons, you should be convinced to hire any popular YouTube star for your brand. Hiring them could certainly help you in attracting good amount of your prospective clients closer to your products or services. Thus you have enough of benefits to enjoy while hiring a YouTube star for your brand.
(Featured image via Spin Sucks)