If you are in PR, you will know exactly what I am talking about. If you aren’t… things may be a bit cryptic at onset…
I keep on getting emails addressing me with “Dear communicator.” It’s not receiving the email that bothers me – I did sign up for updates from this PR company, after all. The “Dear communicator” is the issue. It is uncommon, needless to say, unprofessional, for someone in PR to send out a bulk email with such a cold, impersonal greeting.
Every mass email marketing program can customize that field with names. And it should be easy, as every “communicator” who signs up for newsletters from this particular PR company will provide complete information, including name, surname, company, phone number and so on.
Things get worse: these emails always try to sell something, usually seminar tickets. But when I open and I am greeted with “Dear Communicator,” I “choke.” Stop reading the rest of the “communication.” Delete. How do you feel about this greeting? Is it professional? Would you use it?