Convert seems to be that magical recipe that makes hotel websites better for guests, and better for hotels. The new hotel website builder by WIHP (World Independent Hotels Promotion) features everything a hotel website webmaster needs to enhance online guest experience, and generate more bookings in the process.
Visually striking, the sites display full screen HD imagery that don’t take away from SEO and usability. Streamlined top navigation enables site visitors to find their way around the virtual property faster, and to see hotel facilities and amenities in detail. This way, site visitors can get a detailed overview about the accommodation offered, which will then influence the booking decision.
The images may be big, but they don’t take away from site speed either, as they load incredibly fast. In fact, Convert websites are hosted on multiple servers around the world, and when the users visits the site, they are served by the closest servers at record speeds. And, as you all know, speed is one of the factors that influence search ranking algorithms. Google introduced this officially in April 2010, based on the following:
Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.
On average, when guests spend 25 minutes to book a hotel, 11 of those 25 minutes are wasted by a booking engine. With Convert, the time waste is eliminated, as the site builder integrates the SynXis booking engine, which reduces booking time for consumers by over 40%. With the booking engine integrated in the CMS, Convert websites become more than simple virtual showcases of a hotel’s rooms and amenities: they become booking machines. Hotel owners can use the CMS to create or change special offers and packages, to change texts and images throughout the site and finally to update their rates and availability.
Another important feature is the Convert Concierge, an integrated state-of-the-art interactive map that allows guests to get all information of what is around the hotel and how to get there. This is another way to provide a better experience for visitors, who need detailed information about hotel neighborhoods, attractions and things to do in the area.
Convert boasts other important advanced features for webmasters, including analytics and stats that track visits and visitor sources compared to bookings generated and shows hotel owners exactly how their website is performing, displaying clearly ROI (return on investment) of advertising campaigns, search engine rankings and much more.