All my SEO career – since 2002 to date, I’ve been advising customers to write for the people, and not for the search engines. After all these years, the prophecy of many world-class SEOs is finally coming true: Google will release an algorithm to penalize over-optimized sites. During a panel at SXSW, Google’s head of search spam, Matt Cutts announced the news that scared the keywords out of many webmasters.
The gist of the message is summarized below:
What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
There is no release date announced just yet, but good things will come to those who focused on people rather than bots. The things that will be severely penalized include unethical link building, and keyword stuffing.