Google Android, Still Top Smartphone Platform in the US

Siri or no Siri, Apple still ranks behind Google, as Android devices are still the most popular in the US. According to comScore Google Android ranked as the top smartphone platform with 46.3 percent market share, up 4.4 percentage points from the prior three-month period. The numbers are mind blowing, as Android dominates a market niche of over 90 million people in the U.S. who own smartphones, from 234 million Americans age 13 and older who used mobile devices.

Top Smartphone Platforms
3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Jul-11 Oct-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 41.9% 46.3% 4.4
Apple 27.1% 28.1% 1.0
RIM 21.7% 17.2% -4.5
Microsoft 5.7% 5.4% -0.3
Symbian 1.9% 1.6% -0.3

comScore surveyed only 30,000 U.S. mobile subscribers, but the stats are still indicative of the trends in the US mobile market. Interestingly, Samsung is the top handset manufacturer overall with 25.5 percent market share, followed by LG, Motorola, Apple and RIM. Apple strengthened its position at #4 with 10.8 percent share of mobile subscribers (up 1.3 percentage points), while all other manufacturers, except Samsung, lost points.

Top Mobile OEMs
3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jul-11 Oct-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.5% 25.5% 0.0
LG 20.9% 20.6% -0.3
Motorola 14.1% 13.6% -0.5
Apple 9.5% 10.8% 1.3
RIM 7.6% 6.6% -1.0

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