
03
Oct
2009
Posted by Mihaela Lica as News
Bing Drops the PR Hype, and so Does Its Search Market Share
Bing begins to lose popularity. Is this the result of poor PR or poor service?
Erin Andrews Peephole Case Solved By FBI
Erin Andrews peephole case solved. A Chicago man was arrested on Friday in connection with illegal videos taken of Andrews nude in her hotel room. The FBI arrested Michael David Barrett at O’Hare airport, and he is scheduled to be arraigned in Federal Court today. Andrews issued a statement through her attorneys and PR Newswire as well. Prominent instances of this video are still on the Web, so we suggest Andrew’s attorney ask that they be removed. (link provided)
The PR Power of a White Paper
Business is booming with white papers. With recently published reports on how the technology industry is taking advantage of this important marketing tool, one cannot ignore how PR has the power to harness the white paper.
Are Companies Going Too Far with Breast Cancer Awareness Month?
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?
Keep Hidden Meanings From Ruining Your PR Campaign
PR goofs may be funny, but they can ruin your campaign. Learn some ways to avoid PR mistakes before they happen.
Robert Joe Halderman’s Day of Fame and the Saga of Destroyed Reputations
David Letterman, Joe Halderman and Stephanie Birkitt are the main actors of a PR scandal without precedent.
Liz Claman of Fox Business Network Defines Business Sexy
Anchor Liz Claman offers her recipe for being sexy without detracting from the news she reports. Desribed as one of the most “camera ready” lady on the news, Claman is really more concerned with the issues than she is with her sex appeal. Perhaps this is so because her “method” has been honed so well she does not have to think about it. For this writer, I would never have thought such a big deal would be made out of something every “Hollywood” news lady would know?
Top Ten Reasons Why Female Late Show Employees Had Sex With Letterman by PRDude
Another reason to smile, this time by an anonymous author who calls himself the “PRDude” on Twitter.
PR Funny of the Day: “Word of mouse” by Kwittken & Company
Don’t judge the value of a company by typos and small errors. Look for the value of the ideas instead.
Mercedes Benz Sales Still Plummeting, And It’s No Wonder
Daimler’s Mercedes Benz may be in be trouble. Conflicting sales numbers and inadvisable or failed deals spotlight a company struggling to get its feet back under it. In a failing economy, amid losses of jobs everywhere, can Mercedes afford to depart from their core expertise? From failed customer support to failed partnerships Daimler may need to look into new leadership rather than new markets like China.
5 Responses
mike
October 9th, 2009 at 9:40 pm
1I would like to react to your first paragraph statement regarding the hyped Microsoft’s Bing.
No, it’s not the result of a poor PR – it’s the result of a poor service. I’ve tested several sites as to how many pages Bing has indexed from them, then I compared the results to Google’s total number of indexed pages for the same site. Bing seems has not crawled many site pages yet. Thus, Google will remain the most favorite search engine.
mike´s last blog ..Re: Welcome To My Kitchen
Hank
October 28th, 2009 at 9:12 am
2I really think it’s only a good thing for companies to become only too aware of Breast Cancer. Surely there is no such thing as going too far when it comes to raising awareness and raising money for the campaign. It seems that our society needs a PR scheme as big as this to get the message across.
Hank´s last blog ..Nagroda Nobla z medycyny – jak się starzejemy?
Stefania Lernspiele
November 2nd, 2009 at 2:34 pm
3Thank you for sharing! As for the forth article, I agree with Liz Claman…i think that business is something really sexy..that’s why I married a bussinessman!
Stefania Lernspiele´s last blog ..Sunny und Peter schreiben ihre erste Mathearbeit
fishing
November 10th, 2009 at 8:23 pm
4Unless I’m mistaken, I believe the power of white papers comes the psychological effect known as ‘innoculation’ this is where you give people a small dose of what is to come after which they become resistant to alternative propositions.
fishing´s last blog ..Knot – Not a Problem
LEWIS Social Media
January 8th, 2010 at 1:33 am
5I agree with Mike. Bing had excellent PR in my opinion. The word was out and people were excited. For the first time in a long time, people actually gave another search engine a reasonable try. Bottom line is that it’s just different packaging. The search engine’s performance or results differed very little from MSN Live and the branding as a “decision engine” seemed to be a bit over the top for the relatively minor improvements they put in place.
LEWIS Social Media´s last blog ..LEWIS PR to create dynamic new consumer practice
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