Apple’s Price Cuts: the Anatomy of a Press Release
Apple’s smart PR campaign: the company focuses the attention on the new product line. No negative innuendos in the press release title, no whining about the recession and how they had to cut prices to compete.

The Consequences of Truth for Carrie Prejean

Miss California USA Carrie Prejean is fired by Donald Trump after dogged efforts to see her dethroned, if not humiliated. These events beg the question; “Is truthfulness still a valuable trait?” Even Trump seemed reluctant to criticize Prejean for taking the same stance on same sex marriage as our President.

Clinipace Selects Crossroads Public Relations as PR Agency

Crossroads Public Relations will be taking on Clinipace´s publicity campaign and working to help boost the company´s visibility. Clinipace offers medical trial services and technology.

Twitter Is Haiku, If You Didn’t Know it by Now

I remember a Kobayashi Issa haiku that applies to the whole Twitter phenomenon:

how irritating!
the wild geese freely
call their friends

Obama’s Solution To Child Internet Safety – Wolves Guarding Sheep?

With our kids safety in the balance, who are the people behind the administration’s efforts to protect them? Is a hard line in any direction the wise route to solving our concerns? Let’s take an initial look at what could be behind the scenes.

EcoGreenHotel Joins Forces with Winters Advertising

EcoGreenHotel has teamed up with Winters Advertising and Public Relations to offer a mixture of sustainability and marketing services to clients, thus expanding the client base for both companies.

Online PR Principles: How Not to Write a Blog Entry

If you do some or all of the following blogging mistakes, nobody will be interested in what you have to say, you will alienate your readers and potential customers and the list could go on.

Is Buying a Ford a Decision Influenced by Smart PR?

Ford should be very careful making promises in times of financial crisis. If the auto market stays the same, Ford might be forced to ask for federal loans, despite the recent gain in market share.

Brammo Chooses Weber Shandwick As Agency of Record

Brammo has selected Weber Shandwick to help them release their first electric motorcycle, the Enertia. The launch will take place in July, in the city of Portland and the bike is being unveiled at Best Buy.

Waggener Edstom Given World’s Toughest PR Task! Selling Bing

Having spent thousands of hours testing, analyzing, reviewing and hoping for “meaning” in search, Microsoft and their PR Waggener Edstrom reveal Bing. If the name sounds like something your car engine does when it is broken, there are reasons. Waggener’s job is not an enviable one, even given virtually unlimited funds.