If you want to know how good an online PR company is at dealing with SEO you type ‘online public relations’ into Google and make your choice from the first page.
You already know that I know my SEO and it should not come as a surprise that Pamil Visions is ranking on the first page in Google for ‘online public relations’ – but we are not the only company on that page.
For the sake of the argument I will compare my company with other two present on the first page in Google to see which one would make the best choice as a PR+SEO vendor.
Top Three Companies for “online public relations”
The top three companies ranking for ‘online public relations’ are toprankblog.com, pamil-visions.com and cyberspeaker.com. You will probably see them ranking differently, depending on your geo location – from where I search toprankblog.com is the third result on the front page after online-pr.com (which is a PR resource and not a PR company); pamil-visions.com is the forth result and cyberspeaker.com ranks first on the second page. Results preceding cyberspeaker.com are either PR distribution sites or subdomains of a common shared platform like blogsite.com that cannot be accurately analyzed without access to their analytics.
According to Alexa, this is the percentage of search visits that came to toprankblog.com, pamil-visions.com and cyberspeaker.com from a search engine.
Clearly, there are more visits from a search engine to toprankblog.com than to pamil-visions.com, whereas cyberspeaker.com doesn’t even make the chart. Toprankblog.com does a better job at attracting search engine traffic than any of the analyzed sites.
The “Site Appeal” Test
I always said that rankings don’t matter if you cannot make people stay on your site. The most important factor when it comes to optimizing a site is the “appeal.” SEO can boost you in the SERPs, but it is up to you to make the sale – it is up to you to keep a visitor on your site, to make that visitor spend time there browsing and taking the actions you desire.
Measuring bounce rates gives a pretty accurate idea on site appeal.
Pamil-visions.com does a better job at keeping visitors online, despite the fact that its bounce rate over the past three months was greater than 50% – 66.5% to be more exact. But compared to 78.1% for toprankblog.com 66.5% is much better (with bounce rate a lower number is better).
However, bounce rates may and may not be relevant. Good SEO means more search traffic and sometimes search traffic is less targeted than other types of traffic.
Analyzing the “time on site” for these companies may be a better indication that people are enjoying the site:
Surprisingly cyberspeaker.com does make the chart and wins at this category, while pamil-visions.com comes in second and toprankblog.com is the third. Cyberspeaker.com hardly gets any visits, but obviously when that happens the visitors “stick” around. However, in this situation, the time on site for cyberspeaker.com is hardly an indicator. The site probably gets 10 visitors per day – if one of those spends 20 minutes on site, the graphic above makes sense. However, we have to choose from a site with a decent number of daily visitors: pamil-visions.com has clearly better times on site than toprankblog.com
The “In-Links” Test
According to Alexa, pamil-visions.com has only 81 links in (multiple links from the same sites are only counted once), while toprankblog.com has 3238 and cyberspeaker.com 169. However, for the same sites Yahoo Site Links shows 613 in links for pamil-visions.com, 5628 for toprankblog.com and only 18 for cyberspeaker.com. The winner is toprankblog.com, followed by pamil-visions.com and cyberspeaker.com
And the winner is: toprankblog.com!
Although it is losing the time on site and bounce rate tests, toprabnkblog.com is the site with the most traffic. How do they do it? Obviously not only via search engines, where pamil-visions.com almost equals its numbers, but via other referring sites as well. Considering the large number of links, we can easily assume that these send an important percentage of the visits to toprankblog.com too. Social networks also play a very important role.
The reason why toprankblog.com is so popular is also the brand man who owns it: Lee Odden. Another very important aspect is that toprankblog.com is mainly focused on SEO, with PR as a secondary discipline, whereas pamil-visions.com has different priorities.
WoW, it’s a very detailed report about the tree top PR company, Mig. Don’t be upset, I’m sure Pamil-vision will be able to compete with Toprankblog, as long as you didn’t give up!
PS: Honestly, I was wondering, what’s keeping the visitor to stay up to 10 minutes on cyberspeaker?
I think there are a number of factors that keep a visitor so long. For example someone forgetting to close the browser?
Or maybe they are doing redesign or working on the same domain/server. A few articles are pretty good too – maybe people actually read?
As for Pamil-visions.com catching up with toprankblog.com – I have doubts. I’d rather dedicate my time to my clients and my other site http://www.pamil-visions.net than to this one.
Luckily I have enough case studies to convince my customers, but more importantly, although I am not as famous as Lee Odden, I am quite respected in my field (unfortunately more as an SEO than a PR).
All your post is based on Alexa stats. More surprising, I never saw all those stats on Alexa. Where they are hidden or I am lack of knowledge. I seldom visit Alexa. For me primary resource of stats and traffic is Google. Anyways, I like your analysis and how do you demonstrate all that. Thanks for a visionary post.
I often visit TopRankBlog. the information there are helpful and very up to date. thanks for adding the other two into the list.
so i got two more alternatives now. thanks a lot for the list
Great article, I agree site appeal is very important. If you can’t get users to stay and peruse your site, odds are they aren’t going to purchase your product either. Good quality is a must!
This is a good example. What I know SEO is the first online marketing that people should have to drive new customer. But after that we should not depend on SEO, start using other kind of strategy and treat our customer at the best way.
What I know giant web company do not use SEO. SEO is used by people to reduce marketing budget.
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To get a visitor to stay longer is always a combination both getting traffic and good content. `Stickiness’ cannot do without either one lagging in performance. And to be precise in getting the right visitor to stay longer will mean narrowly targetted campaigns. When SEO and good content combines, ranking high on the SEs will never be a problem. BTW Good for you Pamil Visions.