Twitter is nothing sort of complicated, although it is draining our time and energy. Twitter addictions are not rare now, some people spend long hours “broadcasting” their lives, watching what others do – a sense of strange voyeurism comes to mind, where perfect strangers watch you from the distance to make judgments about who you are, what you are, why you do the things you do…

Twitter is not groundbreaking technology. It’s hype and hype pushed to extreme. Twitter is also a fragmented world, a puzzle of thoughts, links, actions and people. For the trained marketer Twitter is also advertising, editorial content, a window to human nature and to what makes people take action.

Twitter never surprised me, its success was predictable: a pitiful name for a brand, but somehow “cute” and catchy (pitiful in an even worse sense than “Google” – another example of bad name gone great). People are now reduced to a flock of silly birds that are chirping at the same time, but never at unison. There is no harmony on Twitter: just scattered thoughts, sometimes revolving around the same topics, more often following the interest of the “tweep.”

Twitter is stupid, oh yes, but paradoxically it powers global intelligence. The brightest minds of our times joined the flock, and spend time here, trying to figure out what is the force that drives this chat room at times.

At the other side of the spectrum we have the Britney Spears and the Kutchers, the VIPs who use the network to pull some headlines in the magazines, because honestly, there is no such a thing of an “altruistic” use of a social network. Everyone is there for a purpose: marketers to market, VIPs to gain buzz, lonely people to feel less lonely.

So why are you on Twitter?