Cheryl Smith runs this Friday the 13th a social media experiment to help the Linkhorne Middle School(LMS) Library. All books, music, video and café purchases (excluding gift card and online purchases) made at any Barnes & Noble in the US on Friday, March 13, 2009 using the LMS Code #423129 will help raise money for the LMS Library.

Why you should help? First of all because it is a good cause and it doesn’t cost you anything but some time. Note that, although I am not living in the US, I still think that taking time to spread the word about a good cause it’s worthwhile. There are no borders on the Web – content published here is available for readers in any country. My US readers – about 20% according to the stats – are not the only one who can help, they are however the only ones who can make purchases at the local Barnes & Noble stores in the US. Too bad that online and gift card purchases don’t count: imagine how much more we could do for the LMS Library if these were allowed. However, if you don’t live in the US, you can still help:

1. Spread the word.
2. Leave a comment at The Friday the 13th Social Media Experiment
3. Buy the stuff at local US Barnes & Noble stores and use the code #423129 when you make a purchase.

The experiment is simple: use all your social media connections and all possible Internet tools to spread the word (take care: no spamming): email your friends; tell your coworkers; send a Facebook message to your high school friends; forward the pictures or create your own. Share this blog post The Friday the 13th Social Media Experiment or Digg it. Write your own on Multiply. Make a video on 12 seconds tv or post it on You Tube. Tweet the message to your followers on Twitter. And ask everyone to do the same. Use your social media channels, whatever they are and help spread the word.

Cheryl even make it worth your while to participate in this experiment: leave a comment on her blog post (The Friday the 13th Social Media Experiment) with the link to your  tweet, You Tube video, Facebook status – whatever you do, and she’ll kick in a chance for you to win a $25 American Express gift card. Must be 13 or older to participate. Use of inappropriate or foul language will automatically disqualify entry. Winner will be randomly selected from all participants and notified at or around 9 a.m. on Friday, March 13th, EDT. Winner may opt to donate gift card to the school of his/her choice.


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