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In times of change decisions are hard to make, particularly when we are faced with the type of decisions that “last a lifetime.” Business decisions are not any different. They always imply careful consideration, budgeting, market analysis and risk evaluation.

There are no simple decisions in business, especially not when we are dealing with situations that impact the brand. The change of a logo, part of a more extensive re-branding process, is obviously such a situation. As Pamil Visions grows I felt the need to move from the unprofessional logo I made in 2005 to one that encompasses the company vision, mission and values.

It was not easy to choose an identity designer to do the job. I spent at least two weeks looking at designers’ portfolios online, emailing, chatting with logo designers, trying to find someone with the right vision and business approach to ensure a long-term collaboration with Pamil Visions. I needed a designer ready to take over brochure designs, catalogs and work for our clients as well. Believe me, it’s hard to find someone able to answer in a timely manner and someone who also has a very professional conduit.

Eventually Alina Popescu recommended Beatrice Jach of GreenIdentity. Her portfolio alone gave me a positive feeling “This is an artist who will understand what we want.”

Her first reply to my inquiry impressed me even more: Beatrice was traveling at that point, but she still took the time to respond to my questions and to make a quote. So here there were, the two plus points that made the first impression certitude: Beatrice will sign the new Pamil Visions logo.

I needed something simple, elegant, positive and creative and this is exactly what Beatrice delivered. I wanted something that conveys the company’s new slogan “real dreams” and this is what you see…

The symbol, the dreamcatcher, is meant to be dynamic and bold to get as much attention as the lettering without overpowering it, it can easily be used as a recognizable mark on any printed material. I tried to go with a slightly not so perfect symmetrical shape to give it a movement feel, like the wind is blowing in the dreamcatcher… - explains Beatrice.

The following are three variations of the logo and I would like your opinions to help me choose the one that will represent Pamil Visions in the years to come.Pamil Visions Preliminary Logo Variations.

So which one would it be and why? 1a, 1b or 2a? Any additional comments you have are most than welcome. Beatrice herself will be reading your comments and I am sure she will appreciate feedback and constructive criticism.