Comments on: New Logo for Pamil Visions - Which One Would You Choose?

By: cornstar

cornstar — Wed, 18 Jun 2008 09:24:26 +0000

i would include the logo as the o from visions.
so it would be like pamilvisi( )ns

By: Mihaela Lica

Mihaela Lica — Sun, 15 Jun 2008 16:37:43 +0000

Thank you for the feedback, Teeni. Somewhere at the end of the month you’ll be able to see everything: final logo and identity.

By: Teeni

Teeni — Fri, 13 Jun 2008 18:54:56 +0000

I came here through Pearl at Interesting Observations and since I came all this way, I’ll offer my opinion. I like 1a for the same reasons as Pearl, actually. However, I do like the coloring of “pamil” in 2a the best - I think the blue and lilac look crisper and clearer together than the black and lilac and my eye is naturally drawn to those colors when standing back and looking at all three. So there is my free opinion. I will be interested in seeing which you choose to go with.

By: Marcia Hoeck

Marcia Hoeck — Mon, 09 Jun 2008 22:40:20 +0000

Mig,
Sorry to get in on your discussion late. But I do prefer the simplicity of the first design — you’ll lose the detail of the others when you reduce the icon. I also agree with everyone on the kerning issue, and also wonder if the icon is a bit large for the type. You might consider reducing it to line up with the ascenders and descenders of the font — it just “feels” too big for me.

As for the color, I don’t mind the purple as long as the second color is a very clear crisp black.

Good luck and thanks for the invitation — I’m afraid I’ve been out of the loop recently!
Best,
Marcia

By: Mihaela Lica

Mihaela Lica — Mon, 09 Jun 2008 13:00:54 +0000

Thank you everyone for your valuable feedback. It was my mistake not specifying that the 3 logos are “first drafts” - this generated some confusion and I apologize. Despite my error, the positive is the the logos trigger reactions, which is actually what any artist hopes for when creating a logo. Obviously 1a is more popular - and considering that this was our (Pamil Visions’ team) first choice, this will be our choice, of course with the needed refinements. For example, one “must” is to separate the two word “pamil” and “visions” which read now as spelled in one. This is already creating confusion as to how we’ll spell the brand in the future. But these details, important as they are, will not be discussed now.

About the colors: the purple was deliberately chosen. Pamil Visions was always about “public relations with a personal touch” - and if we go for a “corporate” color, the essence of our values will lose its meaning. We’ll keep the corporate aspect in the namestyle, but the predominant colors remains purple. Despite the “feminine” feel, purple is the color of royalty. It also stimulates imagination and creativity and it is considered by many nations a “sacred color” - (it does represent mourning in Thailand, but it really depends on the tone used, and the one we chose is light and positive).

The dreamcatcher represents Pamil Visions for over 2 years now. While many believe that dreamcatchers are used in childrens’ rooms to protect them against nightmares, there are deeper meanings connected to this ancient symbol:

The web is a perfect circle with a hole in the center. Use the web to help your people reach their goals, making good use of their ideas, dreams and visions. If you believe in the great spirit, the web will catch your good ideas and the bad ones will go through the hole… It’s said that the dream catcher holds the destiny of the future.

Public relations is about helping people reach their goals… so you see… no accident here.

Once again: the new logo does not represent this blog, but our PR company Pamil Visions. My impression is that Beatrice fully understood what we need and that she created an excellent logo. I am truly happy we chose her.

The final logo design will be integrated in the redesign of http://www.pamil-visions.com. I can already tell you that we chose the talented designers of Yellow Bird Design.

By: Jacob from Group Writing Projects

Jacob from Group Writing Projects — Sun, 08 Jun 2008 07:38:40 +0000

I agree 100% with David Airey. 1a is my pick.

By: inspirationbit

inspirationbit — Sun, 08 Jun 2008 00:17:39 +0000

1a gets my vote - it’s much bolder and more clear than others, not so intricate yet distinct. I’m not too crazy about the chosen typeface, the “m” is just too wide, and it’s the first letter that pops up when I look at the name.

I do like the dreamcatcher motif though, very well though out.

By: Interesting Posts Around the Web - June 7th | Interesting Observations

Interesting Posts Around the Web - June 7th | Interesting Observations — Sat, 07 Jun 2008 22:34:21 +0000

[...] dear friend Mig is re-branding with a New Logo and has asked for reader input on the three logos to choose from. My vote was on 1a because [...]

By: Yinepu

Yinepu — Sat, 07 Jun 2008 22:05:26 +0000

As far as the logo is concerned, I would go for the first one. And, if I may comment as a graphic designer myself I would work on the typo. The ‘il’ in “Pamil” is not right; the letters are too close together, and almost make a vertical bar.

By: Beatrice

Beatrice — Fri, 06 Jun 2008 20:44:55 +0000

Thank you everyone for your comments. Before I go into detail, I’d like to remind you that these are the very first drafts of the logo and yes, there is some room for improvement.

For Rob:
“The style of the symbol is completely different from the modern font of the text. That’s not very satisfactory.”
I have not seen a “modern” dreamcatcher yet, how does a modern one look anyway?
I think a dreamcatcher is a symbol that stays true to its origins, it is a hand crafted item most of the times and hardly makes you think of perfection and modern cuts, but rather aspirations, creativeness, and none the less dreams.

For David:
I agree with you, David, when you talk about the spacing, well pointed. About the “slight imbalance of the marks”, as I already said in the quote that Mig included in her introduction, it was ment to be a not so perfect nor symmetrical icon to suggest movement, imperfection gives room for beautiful details.

For Tina:
I found it refreshing to be asked to design a logo using this particular lilac/lavender shade, I think it is playful, creative and different. Most of the times I get asked to use the same boring corporate color combos and I try hard to convince my clients to go for other options as well, luckily this time around I didn’t have to.

I went for a creative stylized icon that does not necessarily have to look like a “modern” dreamcatcher from the future, I think old as in “well known/established” goes hand in hand with the modern fluid lines of the customized font.