I just got off my instant messenger with Khris Loux, CEO of JS-Kit. We chatted about this post and in essence a new way of providing a transparency to beneath his startup. JS-Kit just announced via TechCrunch, a widget that essentially traverses the Web - with its users - carrying a degree of credibility and potential unheard of before. Advisor, as it is called, is truly the next generation in Web carry on luggage.

Over the last several months Khris, his team and to a lesser extent Pamil Visions PR have evangelized Khris’ vision of partnership and collaboration. Khris and his development team are providing people with seemingly small innovations (widgets in some cases) with tremendous potential and reach. I like to call these types of innovations “3 Deep Objects” or objects that carry far richer data than what we have experienced in the past.

Developing Relationships

With deals like the Experian partnership and the ensuing JD Power one JS-Kit is embarking on ventures that can and probably will alter the face of the Web. Bringing physical world (or traditional) companies into interaction with digital tools and companies is at the leading edge of what true Web value is all about. The things that do not connect th two realms will be simply categorized as entertainment rather than real Web applications.

It is interesting that the simplest tools might provide the framework for connectivity such as this. But then, visions like that of Khris Loux are often the catalyst for much farther reaching innovation. I am sure because of my inside view into many of these dealings, that we will soon see theses ideas applied atop what will be Web 3.0. The advent of a more semantic Web and super refined content/data is virtually at hand – the good news is people are finally seeing these possibilities, as illustrated in some of Khris’ partnerships of late. Solid relationships between Khris, his vast network , credible and progressive companies and for our part everyone on his team are all aimed at one target – next generation engagement.

Inside A Vision

Beneath the outward Web expression of the website, deals and developments are forged every day. I was never privy to these goings on as a writer for several Web 2.0 blogs except as an interloper via my testing a reviews of many startups. Working with many of them since crossing over into PR and consulting, we have become acutely aware that Web 2.0 was and is in fact what many of us predicted it would be all along – a vast and dynamic web of collaborative efforts at expansion and improvement. However, even I could not have predicted that smaller companies like JS-Kit might begin to lead the way in these efforts.

Over the past few months we have approached dozens of startups, blogs, websites and more significantly traditional businesses in an effort to foster not only Khris Loux’s vision, but that of numerous CEO’s and developers who we believed shared the same vision. The galvanizing stimulus for this “dispersion” however, has been JS-Kit’s efforts in partnering with Experian, JD Power and many other more traditional expertises. The Experian widget is the culmination of one stage of Loux’s plans for versions of this “3 Deep” tool, but it was not exactly an easy sell. It is difficult to express how a simple widget can convey user data, Experian credibility and an extremely viral branding element.

Never Concluding

It is not possible to disclose more about JS-Kit’s evangelism efforts other than to say the TC story is fairly the tip of the iceberg. JS-Kit’s widgets will soon be utilized by over 20 million unique users via the announced and unannounced partnerships. The entirety of these great collaborative and business partnerships reaches far afield from this however. The people we approached in the online aspect of this evangelism so far would make a decent “who’s who” of Web 2.0. As for the traditional corporate aspect, the same holds true.

In the end, it is apparent at this point that Khris’ widgets will soon be integrated in not only blogs but search, video, social media, bookmarking, directories, social communities and a host of other online applications. The most exciting aspect of all this besides being associated with great people is that there is literally no end in sight. One vision, some simple but effective tools and a lot of cooperation equals Web 3.0 – Bravo TechCrunch for carrying the story and especially to Khris and his team – of which we are proud to be a member.