Many webmasters still ignore the importance of a valid code for their websites. Web coders seem to disregard creating accessible web pages, according to the standards stipulated by the World Wide Web Consortium (W3C).

While in the past Google’s preference for valid code and accessibility was not clear, the trend leads nowadays clearly towards sites that respect the W3C guidelines. Here are some other “Google” aspects you should not ignore when you design and develop your web pages:

1. Each page should have a clear purpose that appears clearly in all aspects of the page. This makes it easy for your visitors to “see” your message and decide whether to spend more time on your website and eventually require your services or not.

2. You should always give a title to your web page - short and descriptive. Generic titles are not helpful for your visitors and will certainly not bring you more traffic.

3. Think linking: descriptive text links that incorporate the main keyword phrase of the targeted page are better than image links. Links should create paths of ideas that lead visitors to your website and call them to action! Please, do link solely to relevant, non-spammy websites.

4. Small pages load faster. That means - your visitors will not leave annoyed by a heavy flash or a graphic driven website. Google will ignore Java and not index content inside Flash. So? Are you still sure you want to use them? If you are not in Google, how do you expect traffic?

5. Don’t use frames. Don’t use image-based navigation. Forget generic site wide titles. Do not use bloated mark up!

Respect the W3C standards and Google will respect your website. Most importantly: visitors will love it!