Cap Sud Dexia is a financial product but it is also a keyword phrase that shows today just 108,000 results in google.com. It also happens to be an SEO challenge for me. I plan to beat the site that ranks now at nr. 1 for this keyword phrase.
That is Chateau Sud and if you need more information about Cap Sud (which is a type of credit offered by Dexia in France and Monaco), feel free to visit their website. The only thing is that you need to speak Dutch to understand the content of the page about the credit in question. I was unable to find information about this credit from Dexia itself, probably because the bank has a poorly optimized site or probably because they do not want to target this phrase as it refers to an area restricted financial product. A search on their official site is pointless too.
So, because I couldn’t find enough information from Dexia and since I do not speak Dutch, I can only assume that Cap Sud is a product designed to help people from Belgium and Netherlands, France and Monaco and probably other countries in the region, buy homes. I assume Cap Sud is a mortgage of a kind, a credit or financing for home buyers. I have no idea what makes this credit so special and I have no plans in even applying for one. I am even afraid to apply for a credit to buy a car. But enough about me. This is about ranking on nr. 1 for Cap Sud Dexia.
Why do I play this game today? Well, I already proved a point about a stuttering fish. Why not doing the same about Cap Sud Dexia? Overture shows no results for this phrase. Google AdWords keyword selector tool doesn’t even recommend it. So why bother, you might ask. To prove a point.
It is hard to prove it to clients who are not SEO savvy what search engine optimization is all about. When you have a few returning results for a certain keyword phrase in Google, chances are that any competitor can take away your prize (being number 1) with better content and better keyword density. Add to that some SEO fine-tuning and voilà!: you get eWritings on number one for a keyword phrase almost no one cares about. Have I mentioned that this specific phrase is in not way related to the content of my blog? OK, if you consider the SEO aspect of this entry, than yes, it has Cap Sud Dexia written all over it!
Don’t be proud to rank in Google for a keyword phrase nobody searches for. Target competitive keywords, profitable keywords, those keywords that bring you ready to pay customers. If you happen to rank for less competitive keywords too, good for you! But don’t think you’ve reached the impossible and that Google is playing your game. When no one else in the world targets Cap Sud Dexia or any other keyword phrase with little to no competition, there’s nothing easier than ranking high in Google.
Now, I already know where this post will rank in Google, the only question is how fast. Let’s wait and see, shall we?
Technorati tags: Cap Sud Dexia
UPDATE: It really needed a few hours. Posted this midday and now… see for yourself.