To put it simple: when you see the results.
I’ve been doing my share of sponsored reviews for a while already, but the real response from webtrepreneurs who mean business came recently, from two companies. One is Media Collab – which owns youcansubmit.com and the other is Vcars. Both these companies reacted positively to my suggestions and critique. Vcars displays now, for my viewing pleasure, a Ford Ka wallpaper and Media Collab is on the right path as they confirmed the intention to redesign youcansubmit.com and provide professional online media solutions for their clients, skipping what many SEOs describe as “black hat” or snake oil.
This is not a sponsored review. This comes as an additional reward for the companies that understand the real meaning of online marketing, social media and online communication. With such a positive approach to the online realities, I see many chances for these two companies. Vcars deserves our appreciation for the way they know how to please their clients, visitors and the bloggers who review their site, and Media Collab deserves our attention for their flexibility, and for the way they know how to admit a mistake. OK, I wouldn’t really call Media Collab’s approach to web marketing a mistake, as I know (now) that the owners were not aware of the new SEO realities. I’m now working close with Media Collab and you are going to see the results in a while. Stick around!
Where there any sponsored results I consider a waste of time?
Sure there were. A waste of time and blog space, but since I got paid for them I cannot do anything but let them linger. It’s clear for me that most of the online entrepreneurs who use thise channel are in for the links. They don’t really understand the PR (public relations) value of such a revue or they don’t really care about our opinions. And this is wrong. An online advertiser should treat a paid review as both a paid link and a customer testimonial. A survey of a kind, which comes almost free, in addition to those links they pay for, it is honest and might help improve an online service/ product/ brand. Ideally the one who pays for such a review should read a few other sponsored reviews authored by the blogger (serios bloggers always have a sponsored reviews category in their menu bars) and decide whether they pay.
Why don’t I leave the comments field open for most of the sponsored reviews?
Why should I waste your time? Instinctively I know when my words will have an echo or not. I always hope, but you see… hope has not so much to do with the real world. Consider it a dream. As you know, I believe in people above anything else, and there is no cure for this. But this doesn’t mean that people can easily fool me. I am not that foolish. The Web has its own clues and signs to show whether your dialog partner is worth the time. When a simple Google search delivers strange results you can start wondering. However, there are other online tools, aside Google, you should employ before making up your mind. Use them carefully and always remember: there’s always room for a second chance and anyone deserves it. Common! You had it too!
