(because 9 is my lucky number! - and what do you know? I made a list!!!)

  1. because modern business happen at a personal level…
  2. because when you become a brand you have the power to choose and
  3. the value of your work will skyrocket.
  4. because as a brand you’ll be considered an authority in your field…
  5. because when an employer will ask you what you bring to the team you’ll answer: a branded name. And that’s an important asset (unless they are afraid of competition, but look, Lisa Barone is more famous than Bruceclay and her employer understands that she is bringing value to the company);
  6. because your former employer will regret letting you off (the sweet taste of “revenge”);
  7. because other “brands” will invite you into their world (and what a world that is!),
  8. because it feels good to make a difference in peoples’ lives;
  9. because you can! And you should! For yourself, if not for the world.