Today is going to be a full day. I have a lot to blog about, and I don’t really find a way to organize my thoughts. What should go first? So I wrote the topics on tiny pieces of paper, threw them in a box, shook well, closed my eyes and picked out the first story.

This is about Vision – a company considered one of the leading providers of point of sale products to major corporations. POS systems allow merchants to swipe a credit card, easy card or other similar payment device through and initiate a transaction.

Vision’s most wanted POS systems are manufactured by IBM, Fujitsu, Symbol and NCR.

As an online PR it is important for me to keep up to date with what happens in different industry fields. POS is one of the most profitable niches. I used to work for a company that produced POS components and back then I didn’t have enough time to learn about the industry, because I was in charge of other unrelated tasks. Now that I have to prepare an online public relations strategy for a German client, and coincidentally receiving an inquiry to write about Vision, it’s clear for me I have to learn more.

Vision announced an increase in the demand for service on existing POS systems. What’s interesting is that for economical reasons and environment consciousness many retailers use refurbished POS systems. Vision has the necessary experience and knowledge to assist these retailers.

For example Vision takes an existing IBM point of sale out of the landfill, it refurbishes and re-certifies it, and than it resells it for a competitive price. This refurbished POS doesn’t perform less than a new POS.

Although this topic is not particularly interesting for you, there is one significant aspect: manufacturers become more aware of the importance of our environment and concentrate their efforts into finding and providing environmentally safe products.

So instead of leaving these POS machines into the dump, Vision gives us a clear example of ecological awareness and commitment for a better environment. And that is worth a positive review.