This is one of the most difficult website reviews I’ve ever had to perform. The quality of term-quotes.net is extremely low: a pity and a waste for the ones running it. I struggled to find something of value and all I could come up with is the directory of related companies. I was initially thinking to refuse to review the site, but these guys really need it!

Comments on design: a poor, basic design, centered with no real styling. The choice of colors is generally good, but I doubt this has anything to do with a certain “styling” motivation. The site looks like created on a preexistent template. To “complete” the minus points I’d add: poor header design, no logo to define an identity and an unfortunate choice of yellow typing on a blue background.

Comments on W3C and Section 508 compliance: the site fails at all tests. The code is a mess, there is no document type declaration specified, flagrant HTML errors and other issues make the site fail at the W3C validator test and at the Cynthia 1.0 test.

Comments on navigability and site structure: this is probably one of the few “pro” points at the first view. The site looks navigable. But the structure of the site is a mess. The duplicate pages make more of the 70% of the site.

Comments on SEO: the Google command site:http://www.term-quotes.net/ shows a scary amount of supplemental results. Whoever has done the SEO for the site knows that the pages should have different titles and different meta descriptions. What they don’t know is that, if the content is duplicate, no matter what meta titles and descriptions a page might have, the supplemental index has a special place for such tricks. A link exchange with this site will do you no good either: even the link exchange pages are supplemental.

Miscellaneous: the copyright is outdated. There are no links pointing to a disclaimer, term of service or privacy policy present. The total absence of a sitemap makes it even harder for the users to find what they need. You have no clue who is behind the business. The purpose of the site is not clear. The content was not written for the people, but for the search engines: high keyword density (keyword stuffing, to be frank), poor web copy. Even the term life insurance “knowledge base” has no value. I was expecting some good articles there, but my expectations were too high.

Conclusions: Hire a copywriter to rewrite your texts. Hire a PR consultant to show you how to create a brand. Fire the design company that made your site. You wasted your money. Stop paying for reviews before you fix your problems. Hire an SEO company fast, or you’ll lose even more money for AdWords and paid links. Target your site for what you really offer and not for unrelated terms like dental insurance and so on. Don’t try to fool the users just for some lousy clicks. Get read of all the duplicate pages, they are useless: Google doesn’t index them, so no one finds your site this way. If you want to see a model of valuable insurance site, take a look at lifeinsure.com.