Online branding is what I do best. Pamil Visions and My-tronic GmbH are just two examples of successful online branding. As a matter of fact my-tronic GmbH was my first project – started in a small German village, now a name in the worldwide LED industry (sure, depending on the targeted audience!).

Apart these two important projects, I’ve been involved in other “low profile” tasks: logo design, visual identity guidance for several firms, press release submissions and so on. Why don’t I have a relevant portfolio? Because Pamil Visions is a brand new: only since May 2006 I work as a freelancer. The website – pamil-visions.com – is older, but I’ve started it as a hobby so…

Why do I tell you this? What’s my point? To put it simple: online, as offline, a brand means identity and brings public awareness and recognition. It’s what makes you who you are; it means the difference between you and your competition.

1. Build your website in a unique manner to create a unique browsing experience for your visitors. A unique website is not necessarily a fancy website. You don’t really need flash and special effects to make your visitors remember you. You need quality.
2. Never ignore the power of a good logo. Don’t just throw a piece of graphic or an icon you fancy. Ask a professional to design a good logo for your company!
3. Help them remember your brand with a powerful logo and a good slogan.
4. Choose a memorable domain name. You could use the name of your brand in it, or the field of expertise.
5. Be consistent in sending out your message. Target your audience and communicate clearly and precisely. Point out the benefits of your products rather than the history of the brand!
6. Innovate!
7. Don’t be afraid to try new communication channels and new approaches. The Web offers so many possibilities: blogs, forums, article directories, press release channels, podcasts, social sites, news groups and so on.