Yes, I know! You want it all, and you want it right now. Well, I’d love to do that for you, but, unfortunately, I don’t have the time today to give you all the tips. Plus… I like to see you coming back. J
It doesn’t really matter why you blog. That’s your business. But if you’ve started a blog you probably want traffic and good rankings. And you cannot achieve such goals if you don’t optimize your blog. So how do you optimize your blog?
I’ll start with what you might call onsite SEO techniques:
- Because you’ve already heard that “content is king” you should know that not all “contents” are created equal and some will never “rule” the Web, but make your site (or blog) end up into the supplemental results of the SE. Word of advice: avoid duplicate content. This is how you could seriously damage your chances of getting high rankings. It’s not solely my opinion. It’s a fact. Spammers abuse content and use article directories and blogs to publish the same story over and over again for higher exposure. While this might be a good traffic generation technique, it might also hurt your search engines rankings.
- It’s in your best interest to have one topic per post. This works for traditional websites and it is a good technique for blogs too. By focusing on one topic only you have green light to optimize the content for specific keywords.
- Have a wise keywords strategy. What does this suppose to mean? Well, it’s not a matter of choosing keywords, but using keywords. (Yes, I mean tags and keyword phrases as well!). I suppose you already know how to choose your keywords. If you don’t read my article on Do-it-yourself SEO. Don’t spam. Everyone hates spammers. And when I say everyone I mean everyone. Users will not tolerate spammy content. So don’t sacrifice your users experience for high SE rankings. Use keywords also in titles, URL of the pages, outbound links, inbound links, link titles, alt tags (where relevant), h1, h2, h3 … and meta tags. Bold some keywords or italicize them if you want to highlight an idea, but don’t overdo it! Remember: a keyword density higher than 3% might not be tolerated well by Google, although Yahoo and MSN seem to love keyword rich websites.
- The length of a post is important as well. How long should your posts be? Not too short – a 250 words minimum as recommended per traditional websites – and not too long (unless you split your posts in more pages) as users don’t enjoy scrolling and it’s more difficult too keep them focused to the page.
- To attain fair rankings you’ll need to blog regularly. Don’t expect to see results soon. You need at least 100 pages on a specific theme to rank well in the search engines. I’d say that at least 3 months of intensive blogging (at one post per day) will give you good chances of high rankings.
- As your blog ages and you have more and more pages, it will be really difficult for you to keep track of all your links. But make sure you don’t have broken links. It’s important to properly interlink your blog pages. A dead link is practically telling the SE “Stop! Dead end road!” Sitemaps are very effective to help the bots spider your site easily and effectively. Use them.
- Even when your blog is really young (as mine) the search engines will index your content it you update regularly. My posts are indexed within hours. Literally.
I’ll go on blabbing about offsite techniques tomorrow. As usual, your comments are valued! Don’t be shy.