It’s hard to believe that there are still businesses lunched whose owners have virtually no understanding of the tools they have at their fingertips to make their brand known. Continue reading A Case of the Fake Brand X: Be Consistent in Your Branding
User generated content (UGC) is what influences a great number of travelers to make informed decisions about destinations they want to visit. Sites like TripAdvisor, Stay.com and others count among the pioneer travel sites that understood that UGC is not just a trend, but a reality that is here to stay. Continue reading UGC: The Hottest Marketing Trend
The Paradox of Choice: Why More Is Less is a 2004 book by American psychologist Barry Schwartz, which explains that “too much of a good thing has proven detrimental to our psychological and emotional well-being.” As marketers, we tend to believe that the more choices we offer customer, the higher the ROI. Continue reading Is Choice Truly Demotivating for Travelers?