I’m a Latina – here, I said it. I was born in Romania, from Romanian parents, a Latin legacy that burns like a flame in my heart since the day I finally understood that poetry was first written by love…

I am, and I breathe passion, and I am blessed to have a soul to respond like a thunder. But before this… I was wearing a black shirt, I had a black heart. It feels good to have light now, but the past, well… sometimes the past, comes to haunt me. And I had to share this: we shall never forget what gave us roots, what thought us to be, what made us understand… We shall never forget that we once had a bleeding heart, and a black shirt. Thank God we can sometimes strip off the past.

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New Media Dynamics… Reinventing the Press Release – White Paper for PR Pros

Great communicators have always had to adapt to change. They either adapted or they failed to communicate. While the essence of communication has remained unchanged for tens of thousands of years, the tools used have grown and evolved greatly. Still, no matter what technological advances have been added, essentially none of the methods have been discarded, they were simply refined.

This is true of press releases as well. Once, a relied upon media and customer outreach tool, the press release is long overdue for an overhaul. The rapidly changing media environment of today demands more creativity, flexibility, focus, and even novelty of communicators and their tools. Traditional media outreach went out the moment purely traditional media shifted to the Web. Companies that do not understand this are frankly doomed to extinction in the 21st Century.

For Pamil Visions, statements like this have always been part of our corporate dogma. The reason for this is that we grew up, or came into being as a company at the onset of this shift, in fact we even contributed to the shift significantly. We are, after all, an Internet communications company. The reasons for this shift to online social and other types of media are well documented and numerous, but the important thing here is not whether communications is going digital, but how we as business people adapt our tools to the shift. For this reason, Pamil Visions’ experts, in collaboration with others from around the social web, are endeavoring to document and foster these needed changed.

Apart from new forms of press releases, like social media variants, today’s optimized press release is more refined, contracted, simplified and in the end media friendly.

This first in a series of white papers; Press Releases Designed for Effect – Reinventing the press release for the new media dynamics, reveals what a this new tool looks like. Also, the paper will become an integral part of an ongoing information stream designed to foster not only more effective communication, but a greater understanding of the social Web as a whole. In short, this will be an in depth “how to” on engaging the digital world. So, “just when you needed it most”, Pamil Visions will introduce readers to the latest information possible – primers for going digital and staying there. We begin with the press release…

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As I grow old and I look down my life
I see my roots have vanished in the dust
Or is some kind of fog blinding my eyes
Keeping me far away from my own past?
I move my legs and see no footprints down
Though mud was covering my toes till now
I cannot help but wonder all the way
Should I go back? What happens if I stay?
I was just born, I have no wings to fly
I need a hand but how to ask and why?
This heavy tongue makes poetry a curse
All I can wish for this land is accurse.
It was my choice to die and than re-born
What I forgot is how my heart was thorn
With heavy spines of miss and loneliness
And bitter nights with not one dream to bless.
Visions of death come crawling in my sleep
There’s no way back, in vain I weep.
No songs to sing, no dance to dance
No hopes to hope… and sure no chance.
Where should I go? I’m far from home
And in this very country I’m alone.

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