To answer this particular question, you need to identify the most lucrative social networks for hotels. Please consider Foursquare and TripAdvisor first, as well as any other similar networks in your own country. However, this article will not be about them – Continue reading How to Build the Right Social Media Presence for Your Hotel?
Paris-based startup Be Bang has great potential in becoming a disruptive technology for PR: the platform eliminates the middleman between influencers and luxury brands, enabling them to communicate directly.
Continue reading Be Bang Empowers Influencers to “Live.Create.Share.”
Despite the fact that usually ROI is considered in financial terms (the amount of money totaled from public relations campaigns after subtracting the costs), there are many other things that can be considered to calculate return on PR investment. Continue reading How to Measure the ROI of Public Relations